YouTube's largest redesign in history seems to be working fine so far.
Last month YouTube introduced a revamped Web site seeking to create an alternative to cable, with millions of channels that can be seen on screens of any size, whether phones or computers or televisions.
Channels can be created by professional bands, bloggers, amateur video creators and curators who do not upload their own videos but select their favorites from YouTube.
“We are trying hard to marry the best of TV with the best of online, so you get regular programming and come back often, but the new home page ensures you can take channels you care about and interact with them in ways you couldn’t do on TV,” YouTube explained.
- On the new site, YouTube hopes people will take the time to select and subscribe to their favorite channel.
- Every time users visit YouTube will see, on the left, their top 10 channels and a feed of the most recent videos created by those producers.
- In the middle is a feed of the most recent videos, and on the right are recommended videos based on the user's preferences.
- The look is more pleasing and user friendly: gray background instead of white, a more modern logo, and a less cluttered layout.
- The same log-in works for Gmail, Google+, YouTube and other Google products.
- People can choose videos posted by their friends on Google+ as a channel and can share videos by giving them a +1 and start hang-outs directly from YouTube
- More ads letting people chose whether to watch ad and more skippable ads. Skippable adds now account for more than half of the ads that show in videos on the site.