This is a good URL address to watch the Super Bowl 2010 ads.
It is worth noting that the most memorable and talked-about commercials have been created or suggested by consumers -or produced internally by the sponsors -rather than the work of agency professionals.
The winners, according to a cascade of surveys, have been the Doritos commercial -created by consumers- and the Google spot -created internally.
Should the brands fire their agencies and have users create campaigns?
The NYT has an interesting analysis.