Watch online video comes away with higher brand awareness
Online video ads are superior to TV ads. And people who watched online video pre-roll ads are less distracted and come away with higher brand awareness than those who watch traditional TV ads. This is the conclusion of a MillwardBrown study, which encourages advertisers to spend more on Web video advertising.
Online viewing led to 82 percent brand awareness and 77 percent brand recall compared to 54 percent awareness and 18 percent recall for TV. This reason is simple: Online viewers are more engaged.
And this study is a with a 30-second pre-roll, which is considered too long. However, study’s authors warn that online publishers should be careful not to run the same pre-rolls over and over again or they will dilute the value of online video advertising.
Sirius will transmit TV signals over airwaves allocated to satellite radio
Sirius Satellite Radio has figured out how to transmit limited TV signals over the airwaves allocated to satellite radio. Satellite TV is the latest step in a continuation of information technology moving from home to vehicle. The system, called Sirius Backseat TV and unveiled this week in New York, operates with an in-vehicle satellite video receiver and two small roof-mounted antennae.
For the moment, the system will be available in 2008 for three channels (Nickelodeon, Disney Channel and Cartoon Network) because there are bandwidth limitations, but more TV channels may be coming soon.
First users will be families who buy in 2008 new Dodge and Chrysler minivans and other models continuing DaimlerChrysler Group’s plan to turn the vans into family rooms on wheels. This satellite video receiver will cost $470 and a monthly fee of $20, although the first year of service is included in the package.
The Onion News Network, a new channel to poke fun at mainstream media
See how funny is this news channel: The Onion News Network, which has gone live this week end. A fake news network which pokes fun at the mainstream newscasts. The Onion, the known weekly satirical newspaper, launched the first installment of its long-awaited Onion News Network posting video clips to its Onion.com Web site and encouraging users to spread those clips via YouTube, MySpace and other blogs.
It updates weekly with a handful of new video clips, all ranging from one to five minutes and hosted by ONN’s fictional “respected newsman”. One clip available exposes the immigration problem. The ONN TV launch comes only weeks after Viacom sued YouTube.
Another popular satirical program came live this week brought by talented JibJab creators. It is a new animation called, “What We Call the News.”
NBC introduces community features with networking tools
NBC.com has become the first broadcast network site to introduce-social networking features to improve its video functionality and create an interactive web experience. User can invite their friends for online viewing parties and chat while they watch. They can build their own fan groups around their favorite shows, share video with friends and embed clips on their blogs.
In a new personalization feature, users can select their favorite shows so every time they log on they will be updated with the latest related video. Also, NBC.com allows users to upload and share their own video and photos. Users can access community pages from their cell phones and receive video and content recommendation based on the activity of other like-minded visitors.
The NBC.com player has been expanded to a full-screen experience with a companion window that can display relevant facts about the show, live group polling or fan trivia. In some cases, users who watch a show can even select their choice of a pre-roll ad from a single advertiser. "By adding these tools, we're allowing fans to create a community around our content, get to know each other, share their ideas and theories and simply have more fun," NBC vice-president said.
Best Video sites, according to Edward R. Murrow
Take a look at the list of Edward R. Murrow award winners for excellence in journalism in TV, radio and the web.
Here are the TV website winners: KING5.com, KTVB.com, KSL.com, KUAM.com, NBC4.tv, KARE11.com, Channel3000.com, KSDK.com, 49ABCNews.com, KHOU.com, KVUE.com, 10tv.com, 14WFIE.com, WBIR.com, WCNC.com, NBC13.com, WAFF.com, TheBostonChannel.com, NBC10.com, 9WSYR.com ,WVEC.com, WSLS.com, FirstCoastNews.com, CityNews.ca
And here is the complete list.
