In the digital age, it is key to connect with customers on an emotional level.

Many successful companies stand out from competition thanks to their ability to tell their brand story.

A brand I like very much is TOMS shoes. It has developed a great story. 

Based on the traditional Argentinian alpargata shoe style, TOMS shoes was founded on the ethos that for every pair purchased, one pair is donated to a child in need.

The brand tells its story at One for One campaign site, share donation stories on their YouTube channel and uses its blog to explore how their movement is affecting real people throughout the world.