The Venice Project, peer-to-peer technology to disrupt the television industry
The most awaited new application on broadband sector is called The Venice Project. It is a video site, currently in beta, launched by the two guys who built Skype and KaZaa, Janus and Niklas.
The idea is to allow users to upload and download full-length, high-quality video clips through a peer-to-peer network –with copyright protection built in, and with live chats associated with programs or channels. “We set out to try to merge the best of TV and the best of the Internet”, they said.
It is a disrupting technology. Some analysts think that the site lack quality content. However, for content providers –say the Disney and Viacoms of the world is a pretty good thing, because they free up from the carriage providers and gives them a global audience. Some screen shots have been published on the Internet.
Web-based video content is a vehicle to increase audience for old Media
Publishers are discovering that Web-based video content is becoming a major vehicle to increase viewership and loyalty, and to monetize it with pre-roll advertising and synchronized video ads. They see the wild popularity of video-sharing sites like YouTube as confirmation that consumers are comfortable with consuming video content online.
One of the latest deals was struck last week when Conde Net’s Internet unit CondeNet has teamed with New York-based The FeedRoom to fit video content into Epicurious.com, Style.com and men.style.com, three of its more popular properties. With this new web video environment, Conde Net will bring consumers latest food, and fashion news, features and information.
CondeNet can choose between The FeedRoom’s banner ad service service -24/7 Real Media- or its own third-party service.
The FeedRoom also provides technology to deploy an online video strategy for NY Times, USA Today, BusinessWeek and Meredith Corporation. According to CondeNet, the overall viewer engagement for its video content is high, with the average video session lasting more than eight minutes and over three video viewed per session.
YouTube is a great way to promote yourself and go viral
TV stations fear to share their video on YouTube and video sites. But not all of them have this view. NECN of Massachusetts understood that YouTube is a great way to promote itself and go viral. In fact, it’s the best promotion you may run.
So, they posted a video of Massachusetts politicians singing “The 12 Days of Christmas”. Take a look
A TV channel focused on wealthy communities using the Comcast’s AOL
New ideas come out taking a fresh look at television. Take Plum TV, an upscale TV network that broadcast on small stations in some of the nation’s most exclusive vacation spots. That includes, for the moment, the Hamptons, Nantucket, Martha’s Vineyard, and Aspen. Comcast has added Plum TV programming to its Video On Demand menu in Connecticut, Maine, Massachusetts and New Hampshire.
Plum TV, a New York company, produces TV programs on travel, politics, real estate and other issues focused on wealthy communities around the country, and store much of that content on Comcast servers and deliver it to local customers who subscribe to its OnDemand service for free when they select it using their remote controls. It’s also available online, on Google Video and AOL Video.
Many big-name investors like former Viacom CEO Tom Freston (some who discovered the channel while on vacation) are investing $20 million in the network. Plum’s programming is targeted in the morning and late afternoon hours — when vacationers are most likely to watch — and focuses on local events, culture, politics, art, business and sports.
The advertisers seem to be happy, because the think that the watching environment is perfect, because is when the affluent people are relaxed and more receptive to advertising. “For visitors, Plum is part of your vacation, bringing good ideas for how to get the most out of your stay and more out of life,” the station says.
