Here is a list of the top 10 online innovations that have changed the business world in the last decade, and might lead to the future. The list is according the Webby Awards. 

• Craigslist expands outside San Francisco (2000)
  
• The launch of Google AdWords (2000), and therefore the economic boom to Google
  
• The launch of Wikipedia (2001)
• The shutdown of Napster (2001)
• Google's initial public offering (2004)
• The online video revolution led by YouTube (2006)
• Facebook opens to non-college students and Twitter launches (2006)
• Apple's iPhone debuts (2007)
• The use of the Internet in the US presidential campaign (2008)
• The use of Twitter during the Iranian election protests (2009)

In terms of business, one of the main innovations is Google, with a $180 billion market capitalization, a loyal audience and their non-stop launch of stellar products and services which support its advertising initiatives. As Webby Awards say, "Google is the standard by which all exceptional businesses will be measured for decades to come." 

Also, it is worth to note the social media phenomenon; businesses are realizing the power of social sites, and their ability to reach goals fasters. Therefore, organizations should be getting involved starting with a solid strategy.

Lastly, the iPhone has structured a new mobile industry, starting with the apps, and giving users real power in the palm of their hands.