The United States Olympics Committee (USOC) has launched a fantastic YouTube channel, plenty of stories of American athletes and coaches.
It has four shows:
- Qualified. It follows 17 athletes as they seek to make Olympic squads and confirm their trips to London.
- Returning Veterans: Five U.S. military veterans seek to qualify for the Paralympics.
- Olympic Coaching Tips: How-to from the pros.
- Gold Medal Moments: Backstories of past gold medalists.
This is a great way to build a digital presence surrounding the 2012 Olympics in London, along with a relaunched website and higher Facebook engagement.
For many organizations and brands the London games are going to be "the first social Olympics."