When trying to understand why social media marketing is rising and traditional marketing tactics are increasingly ineffective, just follow the numbers:
- Over 400 million users watch video clips online
- 350 million users read blogs
- 350 million people are on Facebook
- 50 million on Twitter
- 320 million share video clips
- 250 million upload photos
- 400 million download video and audio podcasts
I made my point last week when visiting existing clients and prospects in Europe, mainly in Spain. Everybody perceives consumer trust in traditional media forms has declined, and today information is more easily accessible and easier to find online.
Old rules of marketing and advertising are not valid any more. Social media marketing is a cheap alternative to traditional marketing with high returns.
