Pinterest, with 18.7 million unique visitors per month, is becoming one of the most popular social media platform, and marketers are embracing it.

For example, food-related brands like Whole Foods, West Elm and magazines or catalog covers like Better Homes, Real Simple and Brides are taking good advantage of it.

Pinterest, which allows users to share images by "pinning" them, represents in a way the rise of the visual Web: more pictures and less words when it comes to social media.

Therefore, in my view, it is interesting to be here if your brand has visually appealing stuff.

The NYT writes about it.