A promising start up of Arizona has created a fun kit of hardware to add to your iPhone 3GS called OWLE. This is a $99.95 camera mount, it has a microphone and 37 mm wide-angle that improves the quality of mobile video. It is available for pre-order en their site.

I forecast that this product will be a blockbuster. It is simple and effective. And it is a needed product. Have you tried to capture yourself on the iPhone for doing a vblog or just sending a video message? Little confession: I have spent some time looking around BestBuy, BH Photo Video and other specialized stores looking for a stabilizer for the iPhone. I got nothing.

The OWLE solves my problem, despite being a bit bulky. In addition, I don't like the idea of pre-ordering something. You sell it or not. The attached marketing to this launching is not fancy.

Check the video below to see how an easy video production can be done. Pretty decent quality and good sound quality.