You might not believe this, but it is true. Newspapers are losing their online audience, too. 

That's is exactly what a new report by IBM has found. “Online newspapers are the only digital media category that dropped in popularity last year,” according to Business Insider’s Lauren Hatch.

The number of people who said they read newspapers online dropped 10 % in 2009 from 64 % in 2008. Young people (18-24) are ignoring newspapers at an alarming rate.

Now imagine the implications of losing online audience. 

It is obvious that new revenue sources are needed beyond producing news: creative forms of advertising, custom media, events, e-reader deals, selling technologies like smartphone apps, a mix of all these... you name it.