When building your internet presence, it occurs to me that there are some inexpensive ideas that you can execute by yourself without being a marketing expert.

• Help the internet community. For example, create an account on Yahoo answers and help people with problems. And / Or join Linkedin and participate in the discussion group. 
  
  Just make sure to put a link to your webpage, twitter account, or blog at the bottom. 
  
  After all, if you help people solve a simple problem for free, who do you think they will call when they need a complex problem solved?
   
• Buy up some keywords in Google Ads. Also try Facebook advertisements. That is a great way to target specific people based on their profile information. 
   
• Get a Twitter account and link it to your web page. It will improve your SEO tremendously if used correctly. Post company updates, links to press releases, or even random thoughts. 
   
• Set up a Facebook fan page if it fits your target market. 
   
• Start a Blog. Wordpress and Blogger are free blog services. 
   
• To make sure that all this is working use Google Analytics. Find out what keywords and track how many people visit you, from what locations... See if they come from your Twitter account or your blog. In addition to Google Analytics, use AWStats or WebLog, which most companies provide for free.