Many companies develop expensive advertising and marketing programs designed to drive traffic to their Website. But too often they loose their focus. They forget a simple rule: the Website must be content-focused. 

Eight tips to improve your Site:

• Clearly articulate your goals and understand user demographics
   
• Establish a site personality
   
• Create content for each demographic personas (don't write for you!)
   
• Post photos, diagrams, video, podcast, e-books and all kind of content that tells your story
   
• Push content at least via email and RSS
   
• Offer multiple ways for visitors to express interest
   
• Market your Site
   
• Check metrics for continual improvement