As columnist Greg Sterling said, the defeat of the human Jeopardy champions by IBM's Watson has been a brilliantly engineered commercial for IBM.
The company has already received contracts from Nuance and others after the win.
In a way, IBM's Watson is the perfect search engine Google has been talking about. This "question answering machine" is big step toward a world in which intelligent machines will understand and respond to humans.
IBM researchers and executives have acknowledged that the machine had benefited from the “buzzer factor.”