Google launched this month a campaign titled GoMo to encourage businesses to create mobile-friendly sites, which are typically simpler than regular ones.

Created by the Boston agency Mullen, the campaign includes the blog googlemobilead.blogspot.com, selected videos and the site howtogomo.com, with a feature called GoMoMeter that shows what an ordinary site looks like on a smartphone.

In addition, Gulf Coast area businesses were given mobile-friendly Web sites. More than 400 mobile sites were created during the Mobililizing Mobile event, including one for the Mobile area Chamber of Commerce called mobilechamber.com.

Nationwide, businesses aren't ready for those changes, despite the explosive growth in the use of mobile devices, says Google. Too many are still offering consumers "desktop Web sites for mobile."

It is forgotten that:

• Almost a third of all mobile phones are now smartphones
   
• 89 percent of smartphone owners say they use them throughout the day
   
• Marketers will spend $4.4 billion on mobile advertising by 2015 compared with $1.2 biliion projected for this year
   
• Consumers are embracing rapidily mobile, local and social media technology