Google has introduced a Google Media Server, a new feature on Google Desktop program that can help move content from the Internet onto television. It can send video, audio and photos to any other device on your home network that uses a standard called Universal Plug and Play –most significantly, Sony’s PlayStation 3 game console. It works with some televisions made by HP, Blu-Ray players, Apple, and other devices. The system still has plenty of glitches.
Google wants to be a big player in video advertising. With this new technology, they can bring YouTube straight to the customer’s television set. That’s especially attractive to marketers who may want their Google Ads extended to these devices.
Local business video spending will skyrocket
Small and medium-sized businesses in local markets will increase their video spending from $10.9 million in 2007 to $1.5 billion in 2012, according to a study by The Kelsey Group. Mostly it will be advertorial video sold by city guides, local directories and online yellow pages. (See an example on YellowPages.com).
Expert say that many local media sites now have no place to put advertorial videos that will actually get watched by people thinking about buying a particular product or service. They are mostly based on pre-rolls.
Enterprise video will grow at an annual rate of 50%
Enterprise video will grow at an annual rate of nearly 50 % in the next five years, according to IDC.
Experts say that it’s critical for large enterprises to develop a strategy to enable them to effectively manage and distribute video to both internal and external viewers.
“Video communications improves how team collaborate, companies promote new products, executives communicate to thousands of employees, and organizations meet compliance rules and conduct training sessions… all at a fraction of the cost of more traditional methods,” explains Charles Malloy, director of professional services for Qumu.
“Aside from the increasing number of technology options available, the simple fact is that video is much more powerful and compelling than simply providing a written document or audio clip without using visuals. Today ‘s video is highly interactive, allowing viewers to fully engage in the experience by getting the opportunity to watch, listen, rate, and refer the video to others.”
It is true. Many studies support the notion that effective communications has less to do with what you actually say or write and more to do with tone of voice and non-verbal expressions or gestures.
Key technologies that enterprises use to create and deliver video include the following, according to Charles Malloy:
- Live streaming for studio or departmental webcasts
- On-demand and video to the desktop
- Videoconferencing
- Training room capture
- Digital room capture
- Digital signage
- Content distribution networks
- Portals
- Single sign-on and access directories
- Content storage networks
