Google Labs has created a sort of a visual Google News, a new reading experience called Fast Flip. The goal is to combine the best elements of print and online articles, and create a natural magazine-style navigation.

"One problem with reading news today is that browsing can be really slow. What we need instead is a way to flip through articles really fast without unnatural delays, just as we can in print," the Official Google Blog explains.

Now Google Fast Flip features three dozen launch partners who share in the ad revenue.

In addition to the flipping through content experience, Google proviedes aggregation and search over many top newspapers and magazines, and the ability to share content with friends and community. It also takes cues from user's selection, in order to show more content from sources, topics and journalists.

Google has also made a mobile version of Fast Flip with tactile page flipping for the iPhone and Android-powered devices. This mobile version is available by simply navigation to the Google Fast Flip homepage on your phone.

So the natural question is: Will Fast Flip save or kill the publishing industry? Google's answer: "The publishing industry faces many challenges today, and there is no magic bullet. However, we believe that encouraging readers to read more news is a necessary part of the solution."