"For the most part, the advertising model for online video is not working, and publishers will need to find new ways to monetize assets."

This is what Murali Nemani, Cisco's Director of Service Provider thinks.

There you go. Cisco System predicts tha online video will move to a paid/subscription model. 

The movement to this paid model for online video will be accelerated later this month when Comcast introduce "TV Everywhere", a system which allow 14 million cable subscribers to view premium content of 24 cable channels on their computers at no additional cost.