Facebook has launched its new official live video streaming channel, Facebook Live. 

This channel will be used for Hollywood celebs or musicians-oriented video, as well as Facebook announcements, press events, live chats with Facebook engineers and live streaming of its developer conference, f8. 

In addition, Facebook Live will exist as an app that can be added to any Facebook Page, where it can stream live on multiple Pages simultaneously, a feature that allows Page operators (businesses, brands and other commercially-minded users) to attract more fans.

Facebook Live uses Facebook Connect and Ask a Question, among other features.

In the Facebook Live widget page (hosted by livestream.com), different types of embeds will be available, including the Player widget, the Video Library widget and the Chat widget. Users will also be able to share videos on Facebook, Twitter, Google Buzz, MySpace, Delicious, Digg and via email with special sharing buttons. A shortened URL (http://livestre.am/xyz) will also be provided.

Videos streamed on Facebook Live will be archived and distributed as future reference materials.

Pretty much is the same technology used to stream the f8 developer conference earlier this year -this is just the more formal launch of technology as an app.