Improve your Website in Eight Easy Steps

Many companies develop expensive advertising and marketing programs designed to drive traffic to their Website. But too often they loose their focus. They forget a simple rule: the Website must be content-focused. 

Eight tips to improve your Site:

• Clearly articulate your goals and understand user demographics
   
• Establish a site personality
   
• Create content for each demographic personas (don't write for you!)
   
• Post photos, diagrams, video, podcast, e-books and all kind of content that tells your story
   
• Push content at least via email and RSS
   
• Offer multiple ways for visitors to express interest
   
• Market your Site
   
• Check metrics for continual improvement