As a marketing tool for small businesses, LivingSocial.com, competitor of Groupon, sold $20 Amazon.com gift cards for $10.
LivingSocial has sold this week over 1,300,000 coupons for $13 million. Experts believe this start-up lost money with the deal.
However, this promotion gives him a big publicity boost, in addition to getting new users who sign up and then become local customers.
Is it worth?