There are many reasons to embrace social media. These are some of them that I collected from the eMarketing Association Network, a LinkedIn group I belong to.
Social media is an important SEO tool. Links from social media play an increasingly important role in your site's position. Keep in mind that 80% of consumer purchases start with search.
Your customers expect you to be social. 60 % of Americans spend time on a social network at least once a week. 93% of business buyers believe all companies should have a social media presence. YouTube reaches 36% of all business decision makers.
Social media provides important marketing data and consumer feedback. Just listen. You don't need surveys to find out what your prospects are thinking.
Social media is the new PR. Journalist increasingly rely on social media to research story ideas, sources and trends. A PR program that relies on phone, online wire services and mail is no longer effective.
Social media produces very high conversion on leads (mostly quality leads rather than quantity.) Prospects that engage with you on social networks are more likely to look favorably on your brand and its offerings.
Apple has launched this week the new Final Cut, that it looks like iMovie and it is much easier to use than the old one.
The new Final Cut Pro X is $300 and is available only by download from the online Mac App Store. All the programs formerly called Final Cut Studio have been rolled into Final Cut except Motion and Compressor, which are sold separately. Final Cut Express and DVD Studio Pro are gone.
It has important improvements like no more waiting to "render". Final Cut X renders in the background, so you can keep right on editing.
However, Apple veteransare not happy with this less capable version that lack dozen of important features. The biggest disappointment is that Final Cut X can't open old Final Cut projects.
It is tough and costly to create a successful original Web series, and as a result of it most of video sites --ranging from D.I.Y. independents to anonymous production companies-- are still chasing an audience.
As the NYT said in a recent article, "trying to secure a computer network is much like trying to secure a building... and as the recent hacking attacks against Citigroup, RSA Security and Lockheed Martin show, even sophisticated security systems can be breached."
"We're seeing an inflection point where the attackers are extremely smart, and they are using completely new techniques," says the CEO of Palo Alto Networks.
Therefore, as hackers unleash ever-sneakier attacks, big corporations and government agencies are scrambling to deploy new tools and procedures to deal with them.
The proliferation of smart phones and tablets, the growing workplace use of Facebook and other social media tools and the shift toward storing more data in a computing cloud are providing new avenues for attacker.
For example, hackers sending e-mails that seem to come from co-workers or friends and include attachments can release malware to steals passwords and other sensitive data. In other cases, malware can be activated when a Web link is clicked. This practice is known as spear phishing.
The growth in malicious software has been staggering, as criminal organizations seek to get credit card numbers and hackers in China and Russia look for national security secrets.
It is surprising to see that new web start-ups like Groupon, Linkedin, Demand Media, Pandora and Facebook are not making real money, despite their meteoric valuation. They use questionable measurements and business models to convince investors, and they success on it.
Many worry that the new Internet boom may repeat the mistakes of the last one.
Especially funny is the case of Groupon, whose Acsol-called metrics show that the company earned $60 million last year. Using a traditional accounting method, Groupon lost $450 million.
It is all buzz? Do they have a business model leading to profitability?
Driving traffic via mobile and social media channels in order to maximize conversion rates and revenues on your Website is a serious challenge.
The most important thing we forget in this social media environment is that the Website is key.
It is the place where many consumer conversations are initiated and a growing percentage of transactions are completed. There, you will track what users search for and what they look at, not just what they buy.
Once said that, you should add marketing content in real time, which will be tailored to different key segments.
Were they directed from Facebook or an email newsletter, content will be different. For example, a promotion such as "Twitter followers receive 30% off" should be reflected on the landing page and on each page that the visitor sees until check out.
Test and test everything before launching, following what is called "a culture of testing".
(If you are interested in this subject, you might like to read this article).
Social video aggregator Shufflr.tv offers the ability to bookmark and queue videos from all over the Web.
It organizes videos in personalized channels, presenting, for example, all the clips the people you follow on Twitter have shared.
The platform, run by a Bangalore-based and Intel Ventures backed start up, has created profiles for Twitter users like Ellen DeGeneres, Paris Hilton and Ashton Kutcher, ingesting all the videos these users have shared.
Users can decide to follow any of these Twitter accounts on Shufflr, or simply subscribe to pre-populated channels that aggregate tweeted videos from fashion celebrities, movie stars or tech bloggers.
Shufflr also aggregates conversations on Twitter about certain videos.