We all attend many conferences, events and shows during the year, and that means a wealth of opportunities for connecting people you only communicate via email, as well a chance to pitch your story to the media.
There are things that we busy entrepreneurs forget time after time -as a result, we spend too much time looking at other people's products:
Book as many face-to-face meetings as possible each day. When you meet someone the second or third time, and feek like you know each other, that's when the big integrations happen.
Showing up early before the event start is perfect opportunity to meet people before things get too hectic.
Be your product and your brand. If you wear your company t-shirt, you will strike up a conversation quickly and create a presence. Bring a few extras to give out.
Stick to schedule, organize, focus. Go where the people you want to meet are. Read blog posts about conferences in your field. Ask partners, journalists and VCs where they will be.
Follow-up with the connections you've made and work those relationships for when you meet them again.
Don't have a booth? Tap into your partners to see if you can share their space.
And the key rule: Never forget that it's not a holiday!
More than 1,000 pedestrians visited emergency rooms in 2008 after they were injured while using a cellphone to talk or text. That had doubled each year since 2006, according to a study conducted by Ohio State University.
"Let's stop acting like hollowed-out zombies, with BlackBerrys and iPhones replacing eye contact, handshakes and face-to-face conversations," he writes.
I have discovered this app which has turned out into a viral success.
Free app Voxer is the next WhatsApp. I totally recommend it.
It turns your iPhone or Android into a live Walkie Talkie. You push to talk, text and send photos.
Once downloaded (iTuneshere, Androidhere), users can synchronize the app with their existing phone's address book or Facebook friends.
Voxer was founded by a veteran entrepreneur Tom Katis, a decorated U.S. soldier. His idea originated during an ambush in Afghanistan when he needed a medical team in the middle of a fireflight; he needed a way to talk to everyone all at once, and the government-issue walkie talkies weren't doing the trick.
Competitors to Voxer are HeyTell and TalkBox
This kind of audio messaging will replace the SMS message?
Users prefer to view a story than watch product features.
Google has realized that it needs to tell its story in an emotional way in order to connect with its users and find sources of revenue beyond search ads. The New York Timeswrote about it last week.
They must be heartwarming video stories. “If we don’t make you cry, we fail,” Lorraine Twohill, Google’s vice president for global marketing said.
Google’s television new ads are meant to evoke curiosity and emotion.
This sentimental branding effort started with the 2010 Super Bowl ad about a young couple falling in love. Beforehand Google tested a dozen versions on YouTube and chose to broadcast the one that received the most views.
For Chrome, Google produced an ad in which a father sent multimedia messages to his baby daughter.
For Google+, the story is about a man placing the woman in a social circle titled “love of my life”. He stars out in her circle called “creepers”; over time, though, he graduates to “book club”, “sky house” and eventually “keepers”.
Another Google+ ad, which was broadcasted just before Christmas, shows the Muppets in a Google+ Hangout video chat singing along the Queen and David Bowie.
A newspaper ad featured the Dalai Lama joining Desmond Tutu by Hangout after he was denied a visa to visit South Africa.
On Ace Metrix’s list of the most effective television ads for the Web sites this year, Google ads took five of the top 10 spots.
So you want to publish your own e-book and spread it all around the World?
There are some useful tools out there:
Amazon has a Kindle Direct Publishing service, with tutorials for properly formatting and uploading your e-book and sell it in the Kindle store. This page talks also about the royalties you can earn and Amazon’s share of the profits.
Barnes and Noble has its own publishing platform called PubIt to distribute e-books in its Nook bookstore. The PubIt accepts files in the ePub format. It has tools that convert Word, HTML, plain text and RTF files into ePub. Barnes and Noble takes a percentage of your book’s list price.
An e-book distribution service like Smashwords can help you to spread your work into Apple’s iBookstore, Sony Reader store, Amazon, Barnes and Noble and many more.
For many marketers generating online buzz is the ultimate goal.
At the top of the list is the ad campaign for E*Trade Financial called "Enzo the Tailor", which features a baby being fitted for a custom-made suit and talking about how his tailor could retire in Tuscany. The E*Trade's baby video series have worked very well.
Chrysler's ad featuring the rap artist Eminem and the city of Detroit (below) ranked second in online reacion.
More successful ideas:
Snickers' "Logging" spot featuring Roseanne Barr and Ricard Lewis
Volkswagen's ad featuring a young boy dressed as Darth Vader
Mercedes-Benz's ad featuring the artist Diddy
Nissan's ad called "Gas Powered Everyghing" showing people using everything items like alarm clocks and hair dryers
Chipottle Mexican Grill's ad called "Back to the Start" tells the story of the industrialization of farming
Most of the campaigns made their debut during the Super Bowl 2011.